The Beyond Reasonable Drought Road show is an initiative to introduce Doug Avery to as many sheep and beef farmers to enable them to learn how they can move their business forward profitably and sustainably with innovative ideas, new tools and a newfound attitude. Pablo Creative was given the task of creating the branding and website.
The direction Pablo Creative took in developing the logo was to incorporate the shape of the lucerne plants leaf and a water droplet merged with a gradient of colour from brown to green that represents a plants health. We also designed a website that had an integrated booking system so that people could sign up for the road show./p>